Hyundai – The Extra Mile Competition:
The lengths that Chelsea FC fans go to in support of their club will be recognised by Hyundai as part its new competition – ‘The Extra Mile’.
To launch the competition, Hyundai has told the story of Blues fan, Jake Cohen, who, in May 2017, flew to London from Boston, USA, to watch Chelsea legend John Terry’s last home game for the club, before flying back the following day for work. The next week, he travelled all the way back to London to watch the Blues play in the FA Cup Final against Arsenal at Wembley.
The Extra Mile will celebrate fans by acknowledging the lengths they go to follow their team. Every month, the competition will reward the most dedicated fans with club prizes including match tickets and club merchandise.
At the end of the season, one of the monthly winners will win the ultimate prize for any football fan; the opportunity to travel across Europe to watch each of Hyundai’s partner clubs in action – Chelsea, AS Roma, Atletico Madrid and Hertha Berlin.
This is what we had to say about it on the Chelsea FanCast:
So, how have you gone the extra mile in support of Chelsea?
To enter, fans simply need to visit the website on https://blog.hyundai.co.uk/the-extra-mile and tell their story about how they have gone the extra mile in support of Chelsea.
You’ll need to tell your story in 400 characters or less and upload an image showing your passion for Chelsea for a chance to win club prizes such as match tickets and official merchandise and the winners get to appear on the Chelsea FanCast to tell their story!
Hyundai Motor has announced a new multi-year partnership with Chelsea Football Club, which will see the Hyundai brand presented on the sleeve of the club’s new shirt in all domestic competitions from next season until 2022, as the global automotive partner.
As well as visibility on the shirt, the car manufacturer will also benefit from exposure through car displays at the club, home matchday presence including LED perimeter branding, and various media and digital content rights.
Over the course of the partnership, Hyundai will work closely with the Chelsea to develop a range of initiatives and benefits for the club’s supporters, as part of its aim to improve mobility and make football more accessible to fans.